How to Get Your Talk Accepted at the SANS SSA Summit

We are super excited to announce the Call for Presentations (CFP) for the 2025 SANS Security Awareness Summit, the premier event focusing on the human side of cybersecurity. Having chaired this and other events for the past ten years, I want to share insights into why certain talks get selected and how you can improve your chances of being accepted. Speaking at conferences is not only a great way to expand your network and build your brand but also a tremendous opportunity to give back to the community.

Understanding the Selection Process

First, a bit about the review process.  Every organization has a different way of reviewing submissions. At the SANS Security Awareness Summit, we use an Advisory Board of 10-12 volunteers who review and score each submission. A group-based review helps balance subjectivity, as members come from diverse backgrounds and have different priorities.

Once submissions are scored, we begin the selection process:

• Talks that score the highest (usually the top 20%) are almost always accepted.
• Those with the lowest scores (about 25%) are generally not selected.
• The most difficult decisions come from the middle-ranking submissions.

The goal is to create a diverse agenda that meets attendees’ needs. Remember, the reviewers often go through 50-100 submissions, so they can’t spend a lot of time on each one. To improve your chances, ensure your submission is clear, concise, and to the point.

Tips for Stronger Submission

1. Follow the Guidelines: First and foremost, read and follow the submission guidelines. Most conferences or summits provide detailed instructions on topics they are looking for and common challenges the community is attempting to solve. These guidelines exist to help you succeed. Still, 10-15% of the submissions we receive are disqualified simply because they fail to meet basic requirements.

2. Choose a Relevant and Specific Topic: Your topic significantly impacts your chances of being selected. For example, the Awareness Summit focuses on security behavior and culture. Talks on security information and event management (SIEM) infrastructure, red teaming, or identity and access management (IAM) deployments won’t be selected. Vendor pitches are also an automatic rejection.

The strongest submissions address specific problems the community is struggling with, such as:

• “Digital Scavenger Hunt: How to Engage with a Global Impact”
• “Measuring and Actioning Your Security Culture” 

A weaker submission might be “How I Built My Awesome Security Culture Program”—this is too broad and focuses more on the speaker’s accomplishments than actionable insights. Remember, your talk should emphasize how your experiences can help attendees and help contribute to the Awareness community overall.

3. Craft a Clear and Concise Abstract: Your abstract is the most important part of your submission—it’s the Advisory Board’s window into what your talk is about. Prioritize clarity over cleverness. Many rejections happen because the abstract is confusing or scattered. If your abstract is long, rambling, or confusing, the assumption is that your talk will be too.

A good abstract should:

• Focus on a specific topic
• Clearly articulate key takeaways or lessons
• Explain what problem you’re solving or what opportunity you’re leveraging

Length is also important. The average accepted abstract is 200-500 words. Some submissions have exceeded 3,000 words, making it difficult to determine the main focus of the talk.

4. Focus on Audience Benefit: The goal of any talk is to help your audience. Avoid focusing on yourself. Instead, share lessons learned and real-world action items attendees can apply at work. Don’t tell us how awesome you are, share knowledge that attendees will benefit from.

5. Embrace Failures as Learning Opportunities: Share your failure stories! We all make mistakes, but we often have a hard time sharing them. Don’t be afraid to share your failures and the lessons you learned. Attendees love these stories as they are powerful learning events, and we can all easily relate to making mistakes.

6. Seek and Accept Feedback: If an event provides feedback on rejected submissions, take advantage of it! However, be prepared to receive constructive criticism. Do not get defensive. Instead, embrace the feedback to improve future submissions.

If your talk isn’t selected, don’t get frustrated. The selection process is very competitive, and sometimes multiple submissions cover the same topic. Continue to refine and learn from each submission process, take feedback into consideration, and you will get a chance to speak!

Submit your proposal today!